Privacy and Cookie Policy – Kemai Coaching

Last updated: July 2025

Kemai Coaching respects the privacy of its users and takes it seriously. Personal data is only processed for the purpose for which it was provided and in accordance with the General Data Protection Regulation (GDPR).

1. Contact Details

Kemai Coaching, located at Keurenplein 41 | Box C8512, 1069CD Amsterdam, registered with the Dutch Chamber of Commerce under number 94440522, is responsible for the processing of personal data as described in this privacy policy.

For questions regarding the processing of your data, you can contact us by sending an email to kemaicoaching@gmail.com or via the contact form on the website https://www.kemaicoaching.nl.

2. Personal Data We Process

Kemai Coaching processes personal data of clients and website visitors for the purpose of providing its services. The following data may be collected:

• First and last name
• Address details
• Email address
• Telephone number
• Date of birth
• Gender
• Employer (if applicable)
• Chamber of Commerce number and VAT number (for business clients)
• Website (if applicable)
• Other personal data that you actively provide, for example by filling in the contact form or sending an email
• Information related to your file as part of your coaching programme

3. Legal Basis and Purposes of Processing

Kemai Coaching processes personal data solely on the following legal grounds under the GDPR:

• Performance of the agreement concluded between us
• Based on your consent
• To comply with a legal obligation (such as tax retention requirements)
• Legitimate interest

Personal data is processed for the following purposes:

• Maintaining contact
• Keeping you informed about relevant opportunities and developments
• Drafting and executing coaching agreements
• Keeping records and monitoring progress
• Managing administration and invoicing
• Sending appropriate information or offers
• Analysing and optimising services
• Complying with legal obligations

4. Retention Periods

Kemai Coaching does not store personal data longer than necessary for the purposes stated above, unless a legal obligation requires a longer retention period.

Retention periods:

5. Sharing Personal Data with Third Parties

Kemai Coaching only shares personal data with third parties if this is necessary for the performance of the agreement or to comply with a legal obligation. Third parties that may have access to your personal data include:

• Accountant
• Website hosting provider

Third parties only have access to the data necessary for their service and only under a data processing agreement as required by Article 28 GDPR.

6. Security of Personal Data

Kemai Coaching takes appropriate technical and organisational measures to secure personal data against loss or any form of unlawful processing. For example, the website uses a secure SSL connection. Strong passwords, two-factor authentication, and secure cloud storage are also used.

7. Cookies

The Kemai Coaching website uses cookies. Cookies are small text files that are stored on a visitor’s device during the first visit to the website.

The following types of cookies are used:

• Functional cookies: required for the website to function properly
• Analytical cookies: used to measure website usage and improve the website
• Marketing cookies: used to track online behaviour and display targeted advertisements. Kemai Coaching uses the LinkedIn Insight Tag to measure how visitors arrive at the website via LinkedIn and to help develop and display relevant ads on LinkedIn. These cookies collect personal data and are only placed with your consent via the cookie settings during your first visit.

During your first visit to the website, you will be informed about these cookies through a cookie notice. Consent is requested for non-essential cookies. You can adjust your cookie preferences at any time via your browser settings or the cookie settings on the website.

8. Tools and Platforms Used

Kemai Coaching uses the following tools and platforms that may process personal data:

• Google Workspace (email, document management, cloud storage)
• LinkedIn (advertising forms and marketing)
• Google Analytics (website analytics)
• WhatsApp (client communication)
• Signal (client communication)

9. Your Rights

Under the GDPR, you have the right to:

• Access your personal data
• Correct or delete your data
• Restrict processing
• Object to processing
• Data portability

Requests regarding these rights can be submitted via kemaicoaching@gmail.com. You will receive a response within 14 days.

10. Complaints

If you believe that Kemai Coaching is not handling your personal data correctly, you can file a complaint with the Dutch Data Protection Authority via www.autoriteitpersoonsgegevens.nl.

11. Changes

Kemai Coaching reserves the right to amend this privacy and cookie policy. Changes will be published on the website. We advise you to review this statement regularly.