The coaching approach and process at Kemai Coaching is structured in clear phases: from intake, setting goals, to achieving concrete results. I work both online and face-to-face in Amsterdam.
My coaching approach and process guides you regardless of your goal. Whether your aim is to progress in your current job, determine your next steps after graduating, or create an inclusive culture where every individual in your organisation can contribute fully, this coaching approach and process will help you reach your objectives. With a structured approach and hands-on tools you can put into practice right away.
We start with your core question. What is going on? What do you notice? What do you want to change? By examining your thoughts, emotions and patterns, you discover both the obstacles and the strengths you already have. Many people begin to feel more grounded and at ease during this first step.
Your environment plays a bigger role than you might expect. You may sense unspoken expectations or notice that you adapt more than you intended. Here we look at the context around you. What shapes your behaviour? Which norms do you follow without noticing? And how does this fit with who you are? This stage often brings clarity and relief.
In this step you integrate all the insights. You learn how to shape your environment in a way that supports you and how to make choices that reflect your values. You receive hands-on techniques and specific actions to try out. Throughout the journey you reflect, experiment and discover what truly works. The goal is lasting change that becomes part of your everyday life.
As a D&I specialist at Microsoft, PwC, L’Oréal and Just Eat Takeaway, I understand what professionals truly need to progress in their careers. I use that knowledge to guide you towards your next step.
As a Chinese-Dutch professional, I know what it’s like to move between cultures and how to bring them together to unlock the full potential of talent.
Living with a disability taught me to see possibilities where others see barriers, and to create environments where everyone can fully participate.
Together we turn inclusion into action. No policy papers gathering dust, but practical steps that support your strategic goals and help you unlock the full potential of your people. This is how I work.
I begin with a comprehensive analysis of your current situation, looking at policies, processes and lived experiences within your organisation. This results in a clear picture of both challenges and opportunities.
Based on this analysis, I develop advice that aligns with your strategy and day-to-day reality. This might include interventions in recruitment, leadership, culture or accessibility. Always concrete, achievable and tailored to your ambitions.
Finally, I support you throughout the implementation. I work closely with relevant teams and departments to build commitment, embed new processes and ensure lasting behavioural change.
